Change in direction.
Whether in the game of basketball, entertainment, or in life, Crossover purely represents a positive change in direction. Crossing from one place to another signifies growth. Crossover is progressing to the next level, reaching a new audience, and a passage into new territory - as a company, a brand, a performer, an athlete and an individual.
This is our founding principle.
This hike reminded us why we believe in it so much.
Crossover is what moves you. Let it happen.