Lance Yocom

Founder | Owner

Lance is an experienced talent buyer, event producer, artist manager, marketing agent, and business owner with 20 years of experience in the independent and corporate music industry. He is the founder of Spune Productions, a respected Dallas/Ft. Worth independent promotions company, has been employed with AEG Live, the world’s second largest concert promoter, and recently provided services to CrowdSource, the events division of the Dallas Morning News. 

Over the last 17 years, Lance has promoted countless shows at numerous venues in Dallas/Ft. Worth, booked festivals across the state of Texas, and provided development services to many treasured local bands. A few event, artist and client samples include Untapped Festival, TCU, Red Bull, INDEX, The Reunion, NPR, Fort Worth Music Fest, Verizon, Wall Of Sound Festival, Modern 'till Midnight, Grammy acclaimed artists Jason Isbell, Leon Bridges, Lucinda Williams, Big Boi (Outkast), Billy Gibbons (ZZ Top), George Winston, Maren Morris, and Lindsey Buckingham (Fleetwood Mac), Earth Day Texas, Savor Dallas, Central Market, Cendera Center, Belmont Hotel, Flying Saucer, Coachella Music & Arts Festival, New Orleans Jazz & Heritage Festival, Doug Burr, Air Review, Bethan, Seryn and Telegraph Canyon. 

While at Spune, Dallas Observer and FW Weekly crowned the independent company with multiple “Best Talent Buyer”, “Best Promoter”, “Best Record Label” awards, coined the promoter as contributing to “the city's most compelling and star-studded showcases”, with “the reputation for throwing the region’s most epic seasonal shindigs”. 

Critics have referenced Yocom as “Local music kingpin”, "Impresario for all things” and “The one to watch”. Dallas Morning News once asked, "Who is this guy? Why is he suddenly doing some of the coolest things in DFW? “.

Lance is driven by his entertainment background, but is obsessed with his sports roots. Crossover Entertainment is the perfect blend of both worlds.

Donnie Nelson


Donnie is one of the most respected minds in the NBA. He is the President of Basketball Operations and General Manager for the Dallas Mavericks. With more than 33 years of NBA experience, Donnie is involved in every aspect of the Mavericks and was instrumental in scouting and signing Dirk Nowitzki. 

Donnie’s efforts and contributions to the game of basketball are recognized worldwide. He has conducted clinics in North Africa, Senegal, Nigeria and South Africa. Nelson is especially proud to be associated with the NBA’s Basketball Without Borders program in Africa. This outreach program provides educational opportunities to challenged African athletes. Nelson’s heart for disadvantaged youth led to the creation of the Assist Youth Foundation which has since combined with the charity organization known as Heroes. The foundation’s goal is to advance opportunities for underprivileged kids in the Dallas/Fort Worth Metroplex and across the globe.

In addition to his role with the Mavericks, Donnie owns the Texas Legends (NBA G-league), and assists in managing two Independent Professional Baseball teams (Texas AirHogs located in Grand Prairie, Cleburne Railroaders), and two Premier Development League (PDL) soccer teams (Texas United located in Grand Prairie, FC Cleburne). 

Donnie may be known for basketball and live sports, but he breathes music and entertainment. Much of his free time is spent engaging in the local entertainment culture within Dallas/Ft. Worth and appreciating music from around the world. He serves on several entertainment boards and supports many charitable organizations. Donnie is determined to not only contribute to the development of sports in Texas, but to also leave his mark on the greater good of the entertainment landscape. Crossover Entertainment provides him this opportunity.